The Rise of Private Label

Is the Rise of Private Label all Positive?

The cult of Private Label has been growing and growing over the past 10 years, meeting a strong demand from consumers for lower cost, high quality goods. A recent article on – – estimates that 50% of brands on our supermarket shelves will be own brand by 2025. For the shoppers, this represents good news
Bord Bia research on Millennials' attitudes to food

Bord Bia Connecting with Millennials – Food and Drink Research

Bord Bia recently carried out a major piece of research with some very interesting results – you can see the full report on their website here –

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy  your brand over their
Mentoring for Business

The Value of Business Mentoring

Mentoring can be hugely useful to every business. Ensure you choose a mentor that is experienced, straight talking and committed.
Wexford Food Festival

Wexford Food Family

In October 2011 I had a little germ of an idea. I could see what food producers in other places were doing to promote themselves as groups and I could see how County Wexford had more than its fair share of really good food producers and I wondered why there was no network here for

Now I’m really getting ticked off

Time management is a big challenge for me and for most people working on their own. Here is an overview of the system I've put together over time that works for me.
Support your local eatconomy!


I thought of this word today and it just kept going around in my head – you know how much I love a good pun! My thinking was that food has two kinds of Eatconomical value – one is Nutritional Benefit, the other is Local Benefit. Local Benefit – LB One of the things I

Web Pow Wow

The Web Pow Wow was recently held in New Ross – with great speakers like Helen Cousins, Ed Hendrick and Fred Karlsson, the event was a great success. You can have a look at the picture from the event here.      
Women of Wexford

Women of Wexford

This is a simple list of women connected with Wexford in business, arts, sports, literature or anything at all. The idea is that any organisations or individuals who are looking for role models or people to feature will have easy access to information on women for inclusion too. If you want a woman included, please
Grow Your Business

Plan to Grow your Business

Having a strong, strategic marketing plan can make a huge difference to the success of your business whether you're launching, growing or facing new challenges.