The Rise of Private Label

Is the Rise of Private Label all Positive?

The cult of Private Label has been growing and growing over the past 10 years, meeting a strong demand from consumers for lower cost, high quality goods. A recent article on www.fmcg.ie –  http://bit.ly/1naBG7M – estimates that 50% of brands on our supermarket shelves will be own brand by 2025. For the shoppers, this represents good news

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy  your brand over their