Terms and Conditions for Activity Booking Survey Prize Draw

  Prize draw to win a 2 Day Adventure Tour – Secrets of the South with The Irish Experience is open to residents of Ireland and the UK aged 18 years or over who have completed the Activity Booking Service Research Questionnaire Closing Date – Thursday 16th November 2017 Entry is Free One winner will be

Cheers to the Irish Whiskey Museum!

Ireland’s first independent Irish Whiskey Museum launched recently and I was delighted to be asked to help out with the PR campaign to publicise it. Founded by serial tourism entrepreneur, Keith McDonnell, this new tourism and heritage attraction has a brilliant location in College Green, opposite Trinity college, and is very thoughtfully laid out with
Wexford Food Festival

Wexford Food Family

In October 2011 I had a little germ of an idea. I could see what food producers in other places were doing to promote themselves as groups and I could see how County Wexford had more than its fair share of really good food producers and I wondered why there was no network here for

Book Sellers’ Seminar

I arranged a book retail marketing seminar for Publishing Ireland in Limerick with the help of the always inspiring Krishne De. The event was a great success with independent publishers and retailers collaberating to find common ground in their goal to support the vital Irish Publishing industry. 

Get Real, Have Fun

Aldi’s ad for tea was last year nnounced as that most liked by UK consumers in a research report by Neilsen (http://bit.ly/sRM1ol). If you haven’t yet seen the ad, take a look at it here – http://www.youtube.com/watch?v=uCKgCkubGc0 Nielsen’s research has identified three strong and growing trends that every business should take heed of in their

Brand Development for the Rapunzel Foundation

I was delighted to help Anna Furlong and Rapunzel Foundation with the development of their brand identity – their name and brand design. The Rapunzel Foundation is a very worthy charity which was set up to support children who suffer from hair loss. To find out more and to take part, all you need to do is
Women of Wexford

Women of Wexford

This is a simple list of women connected with Wexford in business, arts, sports, literature or anything at all. The idea is that any organisations or individuals who are looking for role models or people to feature will have easy access to information on women for inclusion too. If you want a woman included, please

New Year Marketing Resolutions

Happy New Year! If your business resolutions this year have revenue generation at their heart (just a guess!) then you need to have some solid marketing resolutions to make them happen. Try these three on for size: Get beneFIT – figure out what the benefits of your brand are to your customer and communicate them
Grow Your Business

Plan to Grow your Business

Having a strong, strategic marketing plan can make a huge difference to the success of your business whether you're launching, growing or facing new challenges.
Focal Friday

Use it Or Lose It – Focal Friday

03 Feb 12 Here’s a nice word for this Focal Friday – Duine uasal. It simply means gentleman and it’s pronounced – dinna ushill. Lady is then – Bean uasal (pronounced ban ushill). If you’d like to say “Ladies and Gentlemen” you would say – “A dhaoine uaisle” ( ah deeny ooshla). So now you