Pink was chosen for Wexford Home Preserves' honey to make it pop out on the shelf and because no-one else had done it

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy ¬†your brand over their
Grow Your Business

Plan to Grow your Business

Having a strong, strategic marketing plan can make a huge difference to the success of your business whether you're launching, growing or facing new challenges.

The value of setting brand values

How to get the best value from your brand? Invest some time in thinking about your brand values and reap the ROI for years to come.