Bord Bia research on Millennials' attitudes to food

Bord Bia Connecting with Millennials – Food and Drink Research

Bord Bia recently carried out a major piece of research with some very interesting results – you can see the full report on their website here – http://bit.ly/Vip2Mt
Pink was chosen for Wexford Home Preserves' honey to make it pop out on the shelf and because no-one else had done it

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy  your brand over their