Pink was chosen for Wexford Home Preserves' honey to make it pop out on the shelf and because no-one else had done it

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy ¬†your brand over their

New Year Marketing Resolutions

Happy New Year! If your business resolutions this year have revenue generation at their heart (just a guess!) then you need to have some solid marketing resolutions to make them happen. Try these three on for size: Get beneFIT – figure out what the benefits of your brand are to your customer and communicate them

Setting Marketing Objectives

Before you begin the process of developing your marketing strategy and plan, you need to set out your marketing objectives.

The value of setting brand values

How to get the best value from your brand? Invest some time in thinking about your brand values and reap the ROI for years to come.