The Rise of Private Label

Is the Rise of Private Label all Positive?

The cult of Private Label has been growing and growing over the past 10 years, meeting a strong demand from consumers for lower cost, high quality goods. A recent article on www.fmcg.ie –  http://bit.ly/1naBG7M – estimates that 50% of brands on our supermarket shelves will be own brand by 2025. For the shoppers, this represents good news
Bord Bia research on Millennials' attitudes to food

Bord Bia Connecting with Millennials – Food and Drink Research

Bord Bia recently carried out a major piece of research with some very interesting results – you can see the full report on their website here – http://bit.ly/Vip2Mt
Pink was chosen for Wexford Home Preserves' honey to make it pop out on the shelf and because no-one else had done it

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy  your brand over their
Mentoring for Business

The Value of Business Mentoring

Mentoring can be hugely useful to every business. Ensure you choose a mentor that is experienced, straight talking and committed.

New Year Marketing Resolutions

Happy New Year! If your business resolutions this year have revenue generation at their heart (just a guess!) then you need to have some solid marketing resolutions to make them happen. Try these three on for size: Get beneFIT – figure out what the benefits of your brand are to your customer and communicate them
Grow Your Business

Plan to Grow your Business

Having a strong, strategic marketing plan can make a huge difference to the success of your business whether you're launching, growing or facing new challenges.

Setting Marketing Objectives

Before you begin the process of developing your marketing strategy and plan, you need to set out your marketing objectives.

Help your customers to buy more

Following these three simple steps could help you to increase sales and to increase the lifetime value of your customers.

Honestly, your marketing could be a lot better

Integrating some integrity into your marketing can mean more effective and lasting customer engagement.

The value of setting brand values

How to get the best value from your brand? Invest some time in thinking about your brand values and reap the ROI for years to come.