Pink was chosen for Wexford Home Preserves' honey to make it pop out on the shelf and because no-one else had done it

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy ¬†your brand over their
Support your local eatconomy!

Eatconomics

I thought of this word today and it just kept going around in my head – you know how much I love a good pun! My thinking was that food has two kinds of Eatconomical value – one is Nutritional Benefit, the other is Local Benefit. Local Benefit – LB One of the things I